GENEVA, SWITZERLAND. Airlines are preparing for disruptions to Northern European operations, as yet another Icelandic volcano might spew ash once more. This time however, they will not be wasting time or ink trying to explain to staff how to pronounce its name.
Commenting on the sidelines of an IATA safety meeting, airline executives praised the Icelandic authorities for quickly changing the volcano’s name (and all historic references to it) to Bardarbunga as it started to increase its activity, in a bid to avoid a repeat of the PR backlash generated by Eyjafjallajokul.
“Now my operations staff will not be stuck on banalities while precious response-seconds are ticking,” added Mike de Long, Safety Manager for iFlyIt Airlines. “Although it does sound somewhat African, to be honest. I hope they don’t look in the wrong section of the map.”
IATA’s Chief PR Guy, Patrice Guy, weighed in “This is an added convenience for international travellers. Their flights might be cancelled, their plans in ruins, their added costs in the thousands of euros, but now their anger will have a simple release. Try screaming “F$%* Bardarbunga!” and “F$%* Eyjafjallajokul!” at the top of your lungs, see which one feels better.”